Reigniting Growth Through Analytics

Industry: Pet Insurance

Fetch Client Overview

By leveraging strategic use of data, we were able to increase their new sales, reduce cost, and improve market expansion in the competitive pet insurance landscape.

The Problem

The client team lacked detailed visibility into which channels were driving leads and sales. Additionally, competition had intensified during the pandemic and marketing costs had increased. Fetch needed to get a leg up on the competition to continue to drive profitable growth.

How We Did It

Built robust reporting to restructure strategy

Our team worked with Fetch to connect their sales data with their marketing data to clearly show which channels were driving leads and sales. Our team also created detailed pricing reporting to help the client understand what prices were being quoted and what the customers’ price elasticity was. Within the accounts, we rebuilt campaigns in a structured way that enabled us to scale.

Optimized creative and campaigns

Once we knew how each campaign contributed to sales, we were able to focus on increasing volume from profitable campaigns and work to make less profitable campaigns more efficient through creative optimization and website conversion rate optimization.

Results

Fetch partnered with VOGLIO to better understand the key drivers of marketing performance and reignite growth. VOGLIO dug in, built detailed reporting, and analyzed how customers interacted with each marketing tactic. Using these insights, VOGLIO optimized campaigns to drive serious performance improvements. Within a year, sales of new policies had grown by 56%. During this time, cost per sale dropped by 64% for non-brand paid search, 53% for paid social, and 42% for the overall business.

56% Increase in new policy sales

400% Increase in paid social sales

42% Decrease in cost per sale